May 7, 2012 - Drive to motivate S.F. voters takes a different tack
Paper: San Francisco Chronicle (CA)
Title: Drive to motivate S.F. voters takes a different tack
Date: May 7, 2012
Author: Heather Knight, Ellen Huet
CITY INSIDER –
Proving that there are folks at Harvard and Stanford who will study just about anything, research from those universities is being used in a new outreach campaign by the city's Department of Elections to encourage residents to "Be a Voter."
Apparently, the old standby of simply "Vote!" pales in comparison when it comes to actually getting people to their polling places. A 2008 study by researchers at those vaunted institutions found that participants who were quizzed about "being a voter" were more likely to vote than those who were asked whether they would simply - you guessed it - vote.
In any case, the department has adopted "Be a Voter" as its slogan for the June 5 election and is plastering the message on billboards, Muni buses and bus shelters, in newspapers and elsewhere.
The department will also send outreach coordinators throughout the city to tell voters about the state's new open primary system, how to register, and how to request a vote-by-mail ballot. The sessions will be conducted in English, Chinese, Spanish and Russian. To request an outreach coordinator to come to an event you're hosting, call (415) 554-6184 or e-mail firstname.lastname@example.org.
- Heather Knight
PG&E reached out to falcon fans last week and asked them to submit name suggestions for the four chicks, two male and two female, that hatched in late March.
We also heard back from plenty of our City Insider readers who sent their suggestions. We looked through the hundreds of suggestions and picked a few of our favorites. (The contest closed at 11:59 p.m. Friday.)
Most people went for themed names or famous quartets. Others went for single names with San Francisco relevance or a tidy pun. Multiple people suggested Emperor Norton, San Francisco's self-proclaimed imperial ruler, and Moustache, a nod to the peregrine's characteristic markings.
We can't guarantee that the winners of this poll will see a falcon dubbed with their moniker. The final decision lies with UC Santa Cruz predatory bird researchers, who monitor the falcons, and dedicated falcon volunteers. But you'll get Insider bragging rights for life.
Here are our picks for a quartet: Ford, Maltese, Millennium and Atlanta; Lucy, Ricky, Fred and Ethel; Spade, Archer, Brigid and Cairo; Excelsior, Sutro, Coit and Hunters Point; Groucho, Chico, Harpo and Zeppo; Notorious B.I.R.D., 2Peck, Preen Latifah and Beaki Minaj.
Our single-name favorites: Emperor Norton, Moustache, Falcon A, Bay Guardian, Swoop Dogg, Han Solo and Herb Caen.
We'll announce our winner on Friday, and PG&E is expected to name its winner Saturday.
To make your vote count, go to the City Insider website at blog.sfgate.com/cityinsider.
- Ellen Huet
This week's news Monday: The Board of Supervisors Land Use Committee will discuss plans to allow rear boarding on Muni at its 1 p.m. meeting.
Tuesday: It's question time at the Board of Supervisors for Mayor Ed Lee. He'll be asked about whether he will support artists in the Mission, eliminating duplication to improve city services, whether he will support training programs for youths to be employed by tech companies and whether he will support having the Housing Authority Board work more closely with the city and have it more closely integrated with City Hall, including having its commission meetings moved to City Hall and be broadcast.
Wednesday: The Sheriff's Department will give a budget update to the Board of Supervisors Budget Committee.
Memo: Twitter: @SFCityInsider.
Column: CITY INSIDER
Index Terms: METRO;VOTERS;ELECTIONS 2012;SF;BIRDS; Department of Elections;Pacific Gas & Electric Co. (PG&E)
Location(s): 1 Polk St, San Francisco, CA 94102, USA;Polk;St;San Francisco;CA;94102;USA;37.7766768;-122.4176976;0;0;0;USA;CALIFORNIA;SAN FRANCISCO;SAN FRANCISCO
Record Number: 841ODLT2
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